Shining Force is a producer based in Glasgow and has produced an exclusive mix for Primitive London featuring tracks from Rabit, Chino Amobi, Ana Caprix/Blaze [...]
HYDRA is a multidisciplinary project launched in November 2015 by London based Creative Director and Designer Anna Gloria Flores. A limited edition of replicas [...]
CURRENT SEASON STOCK PRESENTATION AND SALE FEATURING NEW GARMENTS FROM BALMUNG, BRACKEN, COTTWEILER, HOUSE OF HAD, HYDRA, ITOKAWA FILM, K L A R, LIAM HODGES, [...]
Warsaw based producer B.YHZZ has produced an exclusive mix for Primitive London featuring new tracks from King ISIS and Chino Amobi. Also featured on the mix [...]
In The Doomed Life of a Lie which features tracks from Lotic, Kamixlo, Adamnkilla, nowhere based Malibu melts chaos and emotional angelic things.
For our fifth anniversary we are hosting a joint party at the Ace Hotel with Endgame and Ana Caprix to celebrate the release of their respective EP's 'Savage' [...]
A new UK based producer named 'mess' has created an exclusive mix for primitive featuring tracks from Endgame, Dean Blunt's babyfather, WWWINGS and [...]
Berlin based producer Ausschuss has created an exclusive mix for primitive featuring tracks from M.E.S.H., Endgame, Lit Internet and Soda Plains.
Listen to [...]
UK based producer GROVESTREET has made an exclusive mix for Primitive entitled [...]
Andrew Grune and Hayden Martin recently collaborated to create a film for Novembre Magazine. The sequence features garments from Cottweiler, Louise Alsop, Liam [...]
Trust Ltd. is a Berlin-based centre for events and commerce focusing on limited term collaborations with designers, artists, and corporations in order to [...]
London based producer and PC Music artist Spinee has created an exclusive seizure inducing mix for Primitive [...]
Primitive London is now open Saturday's within the Sang Bleu Contemporary Art Space in Dalston, London.
Come and check out clothing by designers such as; [...]
Beijing born London based DJ 2shy has created an exclusive mix for Primitive London featuring the likes of Shanti, LEXXI, Lotic and Nguzunguzu.
Primitive London (Andrew Grune + Henry Mackay-Bull) styled a 3-d scanning editorial for issue 61 of TANK Magazine.
Watch new film by elusive South-London artist Valentina Tereshkova. Play it LOUD and check her website too.
See more [...]
Warsaw based illustrator Ada Sokol has teamed up with Primitive London's Creative Director Andrew Grune to create an interactive illustrated [...]
London based artist Riyo Nemeth and Primitive London's Creative Director Andrew Grune have teamed up to create a film featuring AW14 stock that is loosely [...]
We are pleased to announce that AVA CATHERSIDE is now exclusively available for pre-order at Primitive London. Over the coming weeks we will be adding more [...]
Fronted by Fools & Rushmore, East London club night HOUSE OF TRAX have been putting on some of the best parties in East London since 2012. Also regular [...]
Primitive London is proud to present ‘EXCLUSIVO’, a new, and very exclusive mix, from Brixton producers, DJ’s and vocalists Kami-lo, Uli-k, and Blaze [...]
We are pleased to announce that we will be stocking menswear accessory designer Roxanne Farahmand for the upcoming AW14/15 season. After graduating from the [...]
Bracken AW14 Presentation
Recorded and broadcast live on the 5th of February 2014
[vimeo width="800" [...]
Following on from the last editorial that Primitive styled for Tank Magazine we have again collaborated to create a series of images that were created using a [...]
Thomas Carrell is a 27 yr old composer from London, specialising in scores for film. He has made a mix for Primitive which compiles Computer Game OSTs, [...]
Most of this seasons Spring/Summer stock has arrived in-store, online and on Farfetch.
RCA graduate and Fashion East menswear designer Liam [...]
YOLA FATOUSH BAD COMPANY MIX FOR PRIMITIVE
// CLICK PIC 2 LISTEN // CLICK PIC 2 LISTEN // CLICK PIC 2 LISTEN // CLICK PIC 2 LISTEN // CLICK PIC 2 LISTEN [...]
Primitive London are proud to announce a collaboration with London based label New Ultra Group.
New Ultra Group are a luxury fashion brand [...]
Champ Magazine, Primitive London and DONT WATCH THAT TV are pleased to announce a collaborative group exhibition.
Live streaming video by [...]
To coincide with the new single launch of South London producer Palmistry on Mixpak records, we will be hosting an event at the The Waiting Room in [...]
These visuals were made for the opening party of AND Festival in Liverpool, October 2013. The party featured performances from ITAL and Stellar OM Source and [...]
PRIMITIVE has been invited by Liverpool's Deep Hedonia to create a site specific installation in Static Gallery for the opening of the Abandon Normal Devices [...]
Primitive London (Lui Nemeth, Andrew Grune and Henry Mackay-Bull) styled a shoot for TANK Magazine's 15th Anniversary Issue which is in stores now.
We have started to expand our library and have gotten in some great new book and magazine titles from London and abroad. More will be coming [...]
NOW IN STORE
COTTWEILER AW 13
NASIR MASAHR MENS AW 13
KOMAKINO AW 13
To coincide with the launch of her new collection, designer and milliner MARCELLA DVSI has teamed up with the artist T.R. to create a video showcasing her [...]
The second in a series of events hosted by PRIMITIVE LONDON entitled ‘AUD/VID’. Correlating with two of the four departments of PRIMITIVE’s website, [...]
We recently moved to a new location in Dalston. Our new space is located just off Kingsland Road on Shacklewell Lane.
The new 1000sq ft basement area is [...]
London musician Patchfinder has created a video for a piece contributed to recent art group show AUTO COUTURE, a collaborative response to a car [...]
BRACKEN is the new label from Joseph Nigoghossian. Following on from his project based signature label, BRACKEN continues to challenge the boundaries of [...]
Primitive London is upgrading once more and we are having a party to celebrate which will go until 6AM!!
We are relocating to THE BASEMENT, 73-75 [...]
Toroidal Epilogue, 2013, mixed media, dimensions variable.
Henry Mackay-Bull is an artist based in London.
He created a new site [...]
Photographer: Hidemasa Miyake
Styling + Art Direction: Lui Nemeth and Andrew Grune (PRIMITIVE LONDON)
Model: Shohei Yamashita
Garments by: TEN, Martin [...]
Fools and Rushmore the dj's that make up one of London's most vital parties HOUSE OF TRAX have put together a mix for PRIMITIVE.
Fools and Rushmore aka [...]
Yoruko BANZAI's new body mapping video piece was first performed in ROCKET gallery TOKYO. The video was projected onto the designer himself. The motif of the [...]
We are excited to announce we will be creating a pop-up shop/installation at the Los Angeles based boutique Weltenbuerger.
For the first time in the [...]
These videos were commissioned by Primitive London as an ident loop to play in pop-up shops in London, Tokyo and LA.
All Hayden's work is [...]
A collection of images that will be updated regularly from our trip to Tokyo, Sydney and Los [...]
TEN is a collaborative project between NADIRTEJANI and Primitive London (Andrew Grune + Lui Nemeth).
Self-analytical menswear designed to the [...]
The latest creation from Tokyo-based BANZAI: the Haka T-shirt and sweater are now available at Primitive London [and in Japan]. The design features a [...]
Alongside our pop up shop in Central London we'll be opening another one in Tokyo. In collaboration with BABYLON, the art and fashion curatorial showroom in [...]
Primitive London Comes To St Martins Lane! Usually located within the arches of Haggerston station, Front Room will bring Primitive London to central London [...]
Fashion designer and artist Christopher Luis Nemeth (1959-2010) was born in Birmingham, England. He moved to London in 1979 to study painting at Camberwell [...]
Enter PRIMITIVE Jan 17 for Privacy Mode, an unveiling of new counter surveillance fashions from New York-based artist Adam Harvey.
The anti-drone Hoody, [...]
The first in a series of events hosted by PRIMITIVE LONDON entitled 'AUD/VID'. Correlating with the four departments of PRIMITIVE's website, musicicans,dj's [...]
As predicted by Terrence McKenna and the Mayans, the END of the world as we know it is on December 21st [...]
Employing clothing as a tactile communication tool, NUKEME formed his eponymous, Tokyo-based label in 2008. His unique distorted-logo-branded pieces are [...]
Long time collaborator Oliver Fay has created an exclusive mix for Primitive. This mix was created under the dj's Xenoglossy project which has become a title [...]
After studying at Central St. Martins and Rhode Island School of Design and working in the studios of Alexander McQueen and Zandra Rhodes, ALEXANDRA GROOVER [...]
Coming soon to PRIMITIVE.
SHAUN SAMSON SS13
NASIR MAZHAR SS13
Patrick Mohr x K1X [...]
"Hiding places there are innumerable, escape is only one, but possibilities of escape, again, are as many as hiding places," Franz Kafka.
[vimeo width="720" [...]
Rainbow x Apocalypse is a short animated doomsday film by Champagne Valentine.
According to popular esoteric and pseudo [...]
Primitive collaborator and contributor Endgame has created an exclusive mix for us at the website. You can catch him dj'ing around town or every second Monday [...]
YOLA FATOUSH LIVE AT AUD #1 @ PRIMITIVE GALLERY
FELICITA LIVE AT AUD #1 @ PRIMITIVE GALLERY
THE FIRST IN A [...]
'TEN' is a film created for the collaborative capsule collection by Nadir Tejani and Primitive London of the same name. TEN is available at Primitive London, [...]
Photography: Andrew Grune
Styling: Primitive (Lui Nemeth + Andrew Grune)
Graphics: by Lui Nemeth
SCREENS MMXII is a film created by Dharma Taylor for Primitive London's TXT/IMG/AUD/VID event in East London on the 13th of September, 2012.
The film [...]
Photography and Graphics: Lydia Whitmore
Creative Direction: Andrew Green + Lui Nemeth
Styling: Miguel Santos
Groomer: Brooke [...]
Over the last few weeks we have been receiving all of our new AW stock from our designers and we have also been re-designing the layout of our East London [...]
Although fashion and style have a lot to do with clothing and are both notoriously difficult to define concisely - fashion has essentially [...]
VERSION 1.2 OF INSTANT ENLIGHTENMENT CAMPAIGN BY NIGEL DUNKLEY (best heard with headphones)
Nigel Dunkley is an emerging artist based in Peckham (South [...]
South London based artist, Daniel Swan studied a BA of Graphic Design at Camberwell College and has produced videos for MIA, Rye Rye, Django Django, Jam City. [...]
'In Preparation' sees Cottweiler collaborate once again with Nicholas Bates to create this film to debut their latest collection with inspiration coming from [...]
Primitive, as its name intimates, is inherently raw. Like an embryonic form that is yet to be defined, Primitive is a fluid entity open to interpretation. An [...]
PRIMITIVE LONDON hosted an event at Emigre Studios in London Fields on the 13th of September 2012 to showcase the new content that will be exhibited on the [...]
PRIMITIVE LONDON is launching a newly formatted and refashioned website on the 13th of September 2012.
Housing four new departments: TXT / IMG / AUD / VID, [...]
On the 10th of September we were asked by fellow Primitive contributor Henry Mackay-Bull to dj on his radio show 'Precious Metals with [...]
FACTORY / ERIK HART LONDON EXHIBITION
@ PRIMITIVE LONDON
Friday the 22nd of June 2012 7pm - 10pm
WHO: Erik Hart is an interdisciplinary artist [...]
You know when you spot some waifish, avant-garde catwalk of a human being wandering around London Fashion Week – or stocking up on bargain vodka in [...]
Primitive London and Xenoglossy have collaborated to bring you an enticing evenings decadence and debauchery. Based in the sublime setting of Hysteria on [...]
Showing minimalism in its most extreme form - AVA CATHERSIDE is a new London-based experimental label. In a monochrome palette with raw cut finishing, the [...]
Cassette Playa is a fashion label created and designed by Carri Mundane who currently lives and works in London, influenced by global rituals including ’90s [...]
London-born Dharma Taylor graduated from the London College of Fashion with a Masters in Digital Fashion - menswear, in 2010. A poetic designer who draws on [...]
I design for myself more than anyone else, I’m just making things that I want to look at.
• How would you describe your aesthetic?
My work is always [...]
Veronica started up L_A_N magazine and the band Teeth whilst she was studying in London. Now living in New York, she is debuting L_A_N clothing line at [...]
STRNGE is a womenswear and accessories project initiated by Michelle Blary. Her latest capsule collection is a continuation of her first - using a curious [...]
Matt Dainty and Ben Cottrell met whilst at university, and found that they both shared a desire to start a label with longevity that would challenge people to [...]
MARCELLA DVSI works instinctively with her own hands, twisting and affixing braided fabric to create truly unique, artisanal pieces. Imagery that [...]
A recent graduate of the London College of Fashion, NADIR TEJANI designs contemporary menswear focused on the individuality of a garment and its pattern. [...]
Inspired by sports- and street-wear: movement, youth and comfort is key to NANO AOSHIMA’s work. Tokyo born, but since the age of thirteen she has been living [...]
PRIMITIVE LONDON Is a boutique / gallery / event space in a railway arch in east London stocking underground London and Tokyo based designers. Showcasing a [...]
PRIMITIVE LONDON & FAKE TOKYO is proud to present PRIMITIVE TOKYO in FAKE showrooms in Shibuya Tokyo.PRIMITIVE LONDON is a network of underground [...]
A video installation by Nicholas Bates
Private View - 22.02.12
6-9PM @ PRIMITIVE LONDON
Nadir Tejani studies the process of personal self-labeling and de-individualization for Autumn Winter 2012.
Breaking down the concept of stereotypes to its [...]
These videos were created as experiments for a multimedia display at Primitive's pop-up shop in Fake Tokyo. The footage of the films were taken from various [...]
These GIF's were created from an editorial shoot shot with photographer Lydia Whitmore for the Farfetch [...]
TOP 3 !!!! On World's Best New Boutique Award!
farfetch.com, who gives customers access to the best designer boutiques on one easy-to-shop [...]
B O D Y - P A R T Y
A collaboration between PRIMITIVE LONDON & ENDURANCE
CHRIS FLATLINE / L V R (ENDURANCE)
OLIVER FAY [...]
A film made for Balmung for his AW11/12 collection presentation @ Primitive Gallery.
Shot & edited by Andrew Grune
[youtube width="800" [...]
Originally hailing from Barcelona but now based in London, Roberto Piqueras will be presenting his latest collection (SUMMER 2012) at Primitive [...]
// POP-UP SHOP
8TH-15TH OCTOBER 2011
/ OPENING EVENT
7TH OCTOBER 2011
AVA CATHERSIDE [...]
PRIMITIVE LONDON Presents
PRIVATE VIEW 15th SEP 2011
16th-19th SEPTEMBER 2011
Ward Magazine Issue 5.
Photographer - Tatiana Leshkina
Art Direction - Primitive
Styling - Lui Nemeth
Model - Bethany (from [...]
Ward Magazine Issue 5.
Introducing our three up and coming designers from Primitive Boutique.
Photographer : Paulina Otylie Surys
styling : [...]
In celebration of the launch of Primitive Boutique’s online store and Ward Magazine’s fifth issue launch we are proud to present:
An exhibition [...]
In celebration of the launch of Primitive Boutique's online store and Ward Magazine's fifth issue we are proud to present:
HTRKEat Yr Heart single launch, 12" [...]
Christopher M. Smith / Andrew Grune / Andrew Grune / Lui Nemeth / Riyo Nemeth
footage from the exhibition Visibility Series by Nadir Tejani @ Primitive / [...]
We all stand alone. Not out of choice, but due to the simple fact that we were all born different. Whilst many choose to group themselves together (safety in [...]
visibility series autumn/winter 2011/12
VISIBILITY SERIES is a presentation where the interactions between public and [...]
Primitive London's Fashion Editorial.
Photographer : Tatiana Leshkina
Styling: Lui Nemeth
Tops and apron by [...]
Press from May 2011. Fashion editorial shoot on As you are magazine.
Click here to go to their [...]
Inspired by the idealistic notion of the teenage romance, First Kiss is an expression of adolescent love and desire; naive, awkward and indulgent.
Each group sent 3 random everyday items to the other participants. Each group then deconstructed, reconstructed and customized those items into a new object! [...]
Primitive is officially launching on the 12th of February and we are hosting a launch party in Dalston on the Friday the 11th at Visions Video Bar.
We are [...]
Amalia Ulman is a London-based artist originating from Argentina and raised predominantly in Spain. She moved to London to continue studying Fine Art at [...]
Private view on 5th of October (6PM-10PM)
Day-time opening 6th - 9th of October(about 3pm-8pm)
As a part of ongoing cerebration of the life of [...]
PRIMITIVE DEBUT : ENCORE UNE FOIS 2
04 September · 19:00 - 22:00UNIVERSAL SWIMSUIT/FELICITA/RIYO NEMETH/WILLLLLLIAM [...]
"THE HIGHER LIFE FORM INHABITANTS OF EARTH'S SOFT ANALOG AIR / MINIMAL LO-FI SATANIC RITUAL RESINATED AT THE [...]