Henry Mackay-Bull. Toroidal Epilogue, 2013, mixed media, dimensions variable. Henry Mackay-Bull is an artist based in London. He created a new site [...]
Photographer: Hidemasa Miyake Styling + Art Direction: Lui Nemeth and Andrew Grune (PRIMITIVE LONDON) Model: Shohei Yamashita Garments by: TEN, Martin [...]
Fools and Rushmore the dj's that make up one of London's most vital parties HOUSE OF TRAX have put together a mix for PRIMITIVE. Fools and Rushmore aka [...]
Yoruko BANZAI's new body mapping video piece was first performed in ROCKET gallery TOKYO. The video was projected onto the designer himself. The motif of the [...]
We are excited to announce we will be creating a pop-up shop/installation at the Los Angeles based boutique Weltenbuerger. For the first time in the [...]
These videos were commissioned by Primitive London as an ident loop to play in pop-up shops in London, Tokyo and LA. All Hayden's work is [...]
A collection of images that will be updated regularly from our trip to Tokyo, Sydney and Los [...]
TEN is a collaborative project between NADIRTEJANI and Primitive London (Andrew Grune + Lui Nemeth). Self-analytical menswear designed to the [...]
The latest creation from Tokyo-based BANZAI: the Haka T-shirt and sweater are now available at Primitive London [and in Japan]. The design features a [...]
Alongside our pop up shop in Central London we'll be opening another one in Tokyo. In collaboration with BABYLON, the art and fashion curatorial showroom in [...]
Primitive London Comes To St Martins Lane! Usually located within the arches of Haggerston station, Front Room will bring Primitive London to central London [...]
Fashion designer and artist Christopher Luis Nemeth (1959-2010) was born in Birmingham, England. He moved to London in 1979 to study painting at Camberwell [...]
Enter PRIMITIVE Jan 17 for Privacy Mode, an unveiling of new counter surveillance fashions from New York-based artist Adam Harvey. The anti-drone Hoody, [...]
The first in a series of events hosted by PRIMITIVE LONDON entitled 'AUD/VID'. Correlating with the four departments of PRIMITIVE's website, musicicans,dj's [...]
As predicted by Terrence McKenna and the Mayans, the END of the world as we know it is on December 21st [...]
Employing clothing as a tactile communication tool, NUKEME formed his eponymous, Tokyo-based label in 2008. His unique distorted-logo-branded pieces are [...]
Long time collaborator Oliver Fay has created an exclusive mix for Primitive. This mix was created under the dj's Xenoglossy project which has become a title [...]
After studying at Central St. Martins and Rhode Island School of Design and working in the studios of Alexander McQueen and Zandra Rhodes, ALEXANDRA GROOVER [...]
Coming soon to PRIMITIVE. SHAUN SAMSON SS13 NASIR MAZHAR SS13 Patrick Mohr x K1X [...]
"Hiding places there are innumerable, escape is only one, but possibilities of escape, again, are as many as hiding places," Franz Kafka. [vimeo width="720" [...]
Rainbow x Apocalypse is a short animated doomsday film by Champagne Valentine. According to popular esoteric and pseudo [...]
Primitive collaborator and contributor Endgame has created an exclusive mix for us at the website. You can catch him dj'ing around town or every second Monday [...]
YOLA FATOUSH LIVE AT AUD #1 @ PRIMITIVE GALLERY FELICITA LIVE AT AUD #1 @ PRIMITIVE GALLERY THE FIRST IN A [...]
'TEN' is a film created for the collaborative capsule collection by Nadir Tejani and Primitive London of the same name. TEN is available at Primitive London, [...]
MANMADE CONGLOMERATE Photography: Andrew Grune Styling: Primitive (Lui Nemeth + Andrew Grune) Graphics: by Lui Nemeth Model: [...]
SCREENS MMXII is a film created by Dharma Taylor for Primitive London's TXT/IMG/AUD/VID event in East London on the 13th of September, 2012. The film [...]
TECHNO MOUNTAINEERING Photography and Graphics: Lydia Whitmore Creative Direction: Andrew Green + Lui Nemeth Styling: Miguel Santos Groomer: Brooke [...]
Over the last few weeks we have been receiving all of our new AW stock from our designers and we have also been re-designing the layout of our East London [...]
#1 Although fashion and style have a lot to do with clothing and are both notoriously difficult to define concisely - fashion has essentially [...]
VERSION 1.2 OF INSTANT ENLIGHTENMENT CAMPAIGN BY NIGEL DUNKLEY (best heard with headphones) Nigel Dunkley is an emerging artist based in Peckham (South [...]
South London based artist, Daniel Swan studied a BA of Graphic Design at Camberwell College and has produced videos for MIA, Rye Rye, Django Django, Jam City. [...]
'In Preparation' sees Cottweiler collaborate once again with Nicholas Bates to create this film to debut their latest collection with inspiration coming from [...]
Primitive, as its name intimates, is inherently raw. Like an embryonic form that is yet to be defined, Primitive is a fluid entity open to interpretation. An [...]
PRIMITIVE LONDON hosted an event at Emigre Studios in London Fields on the 13th of September 2012 to showcase the new content that will be exhibited on the [...]
PRIMITIVE LONDON is launching a newly formatted and refashioned website on the 13th of September 2012. Housing four new departments: TXT / IMG / AUD / VID, [...]
On the 10th of September we were asked by fellow Primitive contributor Henry Mackay-Bull to dj on his radio show 'Precious Metals with [...]
/////// FACTORY / ERIK HART LONDON EXHIBITION @ PRIMITIVE LONDON Friday the 22nd of June 2012 7pm - 10pm WHO: Erik Hart is an interdisciplinary artist [...]
You know when you spot some waifish, avant-garde catwalk of a human being wandering around London Fashion Week – or stocking up on bargain vodka in [...]
Primitive London and Xenoglossy have collaborated to bring you an enticing evenings decadence and debauchery. Based in the sublime setting of Hysteria on [...]
Showing minimalism in its most extreme form - AVA CATHERSIDE is a new London-based experimental label. In a monochrome palette with raw cut finishing, the [...]
Cassette Playa is a fashion label created and designed by Carri Mundane who currently lives and works in London, influenced by global rituals including ’90s [...]
London-born Dharma Taylor graduated from the London College of Fashion with a Masters in Digital Fashion - menswear, in 2010. A poetic designer who draws on [...]
I design for myself more than anyone else, I’m just making things that I want to look at. • How would you describe your aesthetic? My work is always [...]
Veronica started up L_A_N magazine and the band Teeth whilst she was studying in London. Now living in New York, she is debuting L_A_N clothing line at [...]
STRNGE is a womenswear and accessories project initiated by Michelle Blary. Her latest capsule collection is a continuation of her first - using a curious [...]
Matt Dainty and Ben Cottrell met whilst at university, and found that they both shared a desire to start a label with longevity that would challenge people to [...]
MARCELLA DVSI works instinctively with her own hands, twisting and affixing braided fabric to create truly unique, artisanal pieces. Imagery that [...]
A recent graduate of the London College of Fashion, NADIR TEJANI designs contemporary menswear focused on the individuality of a garment and its pattern. [...]
Inspired by sports- and street-wear: movement, youth and comfort is key to NANO AOSHIMA’s work. Tokyo born, but since the age of thirteen she has been living [...]
PRIMITIVE LONDON Is a boutique / gallery / event space in a railway arch in east London stocking underground London and Tokyo based designers. Showcasing a [...]
PRIMITIVE LONDON & FAKE TOKYO is proud to present PRIMITIVE TOKYO in FAKE showrooms in Shibuya Tokyo.PRIMITIVE LONDON is a network of underground [...]
Cottweiler A.W 12 ‘ENTIRE FIELD’ A video installation by Nicholas Bates Private View - 22.02.12 6-9PM @ PRIMITIVE LONDON Showroom [...]
Nadir Tejani studies the process of personal self-labeling and de-individualization for Autumn Winter 2012. Breaking down the concept of stereotypes to its [...]
These videos were created as experiments for a multimedia display at Primitive's pop-up shop in Fake Tokyo. The footage of the films were taken from various [...]
These GIF's were created from an editorial shoot shot with photographer Lydia Whitmore for the Farfetch [...]
TOP 3 !!!! On World's Best New Boutique Award! farfetch.com, who gives customers access to the best designer boutiques on one easy-to-shop [...]
B O D Y - P A R T Y A collaboration between PRIMITIVE LONDON & ENDURANCE with DJs: CHRIS FLATLINE / L V R (ENDURANCE) OLIVER FAY [...]
A film made for Balmung for his AW11/12 collection presentation @ Primitive Gallery. Shot & edited by Andrew Grune [youtube width="800" [...]
Originally hailing from Barcelona but now based in London, Roberto Piqueras will be presenting his latest collection (SUMMER 2012) at Primitive [...]
// POP-UP SHOP // INSTALLATION 8TH-15TH OCTOBER 2011 / OPENING EVENT 7TH OCTOBER 2011 FROM 20H00 / PRESENTING AVA CATHERSIDE [...]
PRIMITIVE LONDON Presents “HELVETICA STANDARD” PRESENTATION PRIVATE VIEW 15th SEP 2011 18:00-22:00 16th-19th SEPTEMBER 2011 12:00-18:00 At [...]
Ward Magazine Issue 5. Credits: Photographer - Tatiana Leshkina Art Direction - Primitive Styling - Lui Nemeth Model - Bethany (from [...]
Ward Magazine Issue 5. Introducing our three up and coming designers from Primitive Boutique. Photographer : Paulina Otylie Surys styling : [...]
In celebration of the launch of Primitive Boutique’s online store and Ward Magazine’s fifth issue launch we are proud to present: An exhibition [...]
In celebration of the launch of Primitive Boutique's online store and Ward Magazine's fifth issue we are proud to present: HTRKEat Yr Heart single launch, 12" [...]
Christopher M. Smith / Andrew Grune / Andrew Grune / Lui Nemeth / Riyo Nemeth footage from the exhibition Visibility Series by Nadir Tejani @ Primitive / [...]
We all stand alone. Not out of choice, but due to the simple fact that we were all born different. Whilst many choose to group themselves together (safety in [...]
visibility series autumn/winter 2011/12 http://nadirtejani.tumblr.com VISIBILITY SERIES is a presentation where the interactions between public and [...]
Primitive London's Fashion Editorial. Photographer : Tatiana Leshkina Styling: Lui Nemeth Model: Riyo Tops and apron by [...]
Press from May 2011. Fashion editorial shoot on As you are magazine. Click here to go to their [...]
Inspired by the idealistic notion of the teenage romance, First Kiss is an expression of adolescent love and desire; naive, awkward and indulgent. The [...]
Each group sent 3 random everyday items to the other participants. Each group then deconstructed, reconstructed and customized those items into a new object! [...]
Primitive is officially launching on the 12th of February and we are hosting a launch party in Dalston on the Friday the 11th at Visions Video Bar. We are [...]
Amalia Ulman is a London-based artist originating from Argentina and raised predominantly in Spain. She moved to London to continue studying Fine Art at [...]
Private view on 5th of October (6PM-10PM) Day-time opening 6th - 9th of October(about 3pm-8pm) As a part of ongoing cerebration of the life of [...]
PRIMITIVE DEBUT : ENCORE UNE FOIS 2 04 September · 19:00 - 22:00UNIVERSAL SWIMSUIT/FELICITA/RIYO NEMETH/WILLLLLLIAM [...]
PRESS RELEASE: FUTURE PRIMTIVE: "THE HIGHER LIFE FORM INHABITANTS OF EARTH'S SOFT ANALOG AIR / MINIMAL LO-FI SATANIC RITUAL RESINATED AT THE [...]
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